Now on.
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Pride 2025: Navigating Corporate Allyship Amidst a Changing Landscape
As LGBTQ+ rights face political backlash in 2025, brands must choose: performative rainbows or meaningful allyship rooted in action, integrity, and year-round commitment to real inclusion. Read more.
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Protect The Dolls: Corporate Solidarity in a Time of Trans Erasure
In light of the UK Supreme Court’s ruling redefining “woman” under the Equality Act 2010, Lush Cosmetics launched a bold campaign across the UK, Ireland, and the Netherlands. Read more.
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Feminist Voices: Using Feminist Branding
From red carpets to rally cries, these icons don’t just talk feminism — they live it… Read more.
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This Is What a Campaign Looks Like: A Global Glance at IWD 2025
International Women’s Day comes every year, one of the days of the year for brands to show their support toward feminism. Lets see how 2025’s IWD campaigns went… Read more.
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Beating the Dead Owl? Duolingo’s AI Gamble
As Duolingo embraces generative AI to rapidly expand its course offerings, the beloved language app faces more uninstalls than ever. Users are questioning the quality of AI-generated content… Read more.
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Legacy in Polyester: The Pretty Little Lie
Amid a chaotic fast-fashion landscape, PrettyLittleThing’s 2025 rebrand, shifting from individualism to ‘quiet luxury’, has sparked criticism for its superficial changes that mask ongoing ethical and environmental issues… Read more.







